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Dec 8, 2020

Informed Delivery Campaigns & 2021 Rate Changes

Location: ZOOM Webinar

It is no small feat to make a talk on the Postal Service interesting and even fun, but somehow Dave Lewis manages to do just that. Dave has spent his career taking innovative new Postal programs and turning them into winning business propositions for marketers. In the process, he co-founded two web based companies – TrackMyMail (which was sold to Pitney Bowes in 2008), and SnailWorks, which he leads today. His specialty is leveraging innovative postal programs to advance direct mail and effectively coordinate it with online marketing.

The Postal Service is doing some amazing things with technology these days, and Dave lives it every day. Dave is a sought-after speaker in the mail and direct marketing industry. He speaks annually at the National Postal Forum, where he is regularly a top-rated speaker, and at industry events across the country. He has had featured articles in Mailing & Systems Technology, DM News, Target Marketing, and was even featured on the cover of Mail Magazine. A nationally recognized expert in all things mail, Dave’s presentations feature practical advice on making marketing work better. Dave has a BA from the University of Maryland.

TOPICS OF DISCUSSION:

  • Who subscribes to Informed Delivery?
  • Where are they, and what are their characteristics?
  • Who is using Informed Delivery?
  • What are their results?
  • How do you create an Informed Delivery campaign?
  • Step-by-step instructions, including costs.
  • How do you measure results? What about attribution?
  • What are the rules, tricks & traps you need to be aware of?
  • Can you save on postage?

USPS National and North Carolina News

News from USPS National and USPS North Carolina region.
GREENSBORO, NC — As an added customer convenience, select Post Offices throughout North Carolina will be open additional days in December to fulfill customers’ holiday mailing and shipping needs. The Post Offices listed below have modified hours on Saturdays and/or Sundays in December. All other Post Offices in North Carolina will be open normal business hours.
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WASHINGTON, DC — No todos pueden reunirse para celebrar las fiestas, incluso en circunstancias normales. Pero este año no fue para nada normal. En consecuencia, muchos deciden enviar obsequios y utilizar la tecnología de video para reunirse y celebrar las fiestas. Y aunque no podamos solucionar sus problemas tecnológicos para las celebraciones por video, sí podemos garantizar que sus obsequios lleguen a tiempo para que puedan entretenerse. No importa lo que compre en el Cyber Monday, o durante toda la temporada navideña, puede utilizar la función Click-N-Chill con el Servicio Postal y nosotros lo entregamos en Navidad.
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GREENSBORO, NC — Even under normal circumstances not everyone can get together for in-person celebrations. But this year has been anything but normal. As a result, many are resorting to shipping gifts and relying on video technology to bring them together for all of their holiday festivities. And while we can’t fix your tech issues for the video celebrations, we can ensure your gifts arrive in time for the fun. No matter what you order on Cyber Monday, or throughout the holiday season, you can Click-N-Chill with the Postal Service as We Deliver for Yule.
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WASHINGTON, DC — Even under normal circumstances not everyone can get together for in-person celebrations. But this year has been anything but normal. As a result, many are resorting to shipping gifts and relying on video technology to bring them together for all of their holiday festivities. And while we can’t fix your tech issues for the video celebrations, we can ensure your gifts arrive in time for the fun. No matter what you order on Cyber Monday, or throughout the holiday season, you can Click-N-Chill with the Postal Service as We Deliver for Yule.
Read more...
CHARLOTTE, NC – It is expected that more holiday gifts and greetings will be sent through the mail this year, as families and friends will hold virtual celebrations instead of opening gifts in person. The Postal Service always encourages customers to send their holiday gifts and cards early. This year is no different.
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WASHINGTON, DC — Durante estos momentos sin precedentes, se espera que se envíen más regalos y saludos navideños por correo, ya que las familias y amigos realizarán celebraciones virtuales en lugar de abrir los obsequios en persona. El Servicio Postal siempre alienta a los clientes a enviar sus regalos y tarjetas navideñas de forma temprana. Este año, la recomendación sigue en pie.
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WASHINGTON, DC — The U.S. Postal Service today made several leadership announcements, including the retirement of a top executive, the promotion of several other key leaders, and a series of functional alignments that aim to better position the organization to achieve operational excellence and financial stability.
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WASHINGTON, DC — During this unprecedented time, it is expected that more holiday gifts and greetings will be sent through the mail, as families and friends will hold virtual celebrations instead of opening gifts in person. The Postal Service always encourages customers to send their holiday gifts and cards early. This year is no different.
Read more...
CHARLOTTE, NC — The U.S. Postal Service today revealed several new stamps to be issued in 2021.
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GREENSBORO, NC — Let’s face it, this year has been a struggle for so many people in more ways than one. Thoughts of kids, the holidays and wondering how to provide for them may also be weighing heavily on many. But take heart, Santa and the Postal Service are way ahead of you, and are here to help.
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Postal Pro News

News from the PostalPro website.
Research completed by USPS to understand the role mail plays in helping Americans feel connected during the COVID-19 Pandemic. This survey includes the November 2020 results. For the April 2020 survey results please click here.
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This spreadsheet contains UAA statistics for November 2020.
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Mobile check deposit allows Enterprise Payment users to capture checks with their mobile phones and deposit them directly into their EPS account.
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The Mail Design Professional (MDP) course provides in depth training on postal standards related to designing letter and flat mail to facilitate processing on high-speed automated equipment while maximizing cost effectiveness and reducing processing delays.
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This fact sheet has been updated to remind customers to ensure that any maximum spending limits established by your financial institution are sufficient to cover all potential postage and fees. The new Enterprise Payment System (EPS) replaces the current product-centric payment with a centralized account processing system enabling customers to pay and manage their service online using a single account.
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This Excel sheet details route adjustments for November 2020 thru January 2021.
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